80 Million Young Africans to Benefit from Digital Commerce

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Digital commerce: The buying and selling of goods and services using the Internet, mobile networks and commerce infrastructure.

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The question is; of what benefit will this be to the african youth and employment.

The Mastercard Foundation revealed a new research—Digital Commerce and Youth Employment in Africa—showing that around 80 million of youngsters will get benefits from the rise of digital commerce in Africa by 2030. The research was conducted in partnership with BFA.

The research findings have indicated that the sector has the potential of addressing employment issues on the continent. In Africa, digital commerce or commonly called e-commerce is one of the emerging economies in Africa.

On the research, it’s predicted that over 10% of the informal workforce will use digital platforms for their businesses by 2030. They can partake in e-commerce both as consumers and workers.

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“Some can arguably conclude that this is already a reality in some african countries”.

This type of business is often called ‘gig economy’ where people are connected digitally and generate income. They are hired through direct employment with big platforms like Alibaba and Amazon, small businesses, and to more formalized work.

The Internet might be the single most important facet of modern society, governing everything from political discourse and higher education to the way we conduct ourselves and our businesses.

It’s no wonder, then, that switching to an e-commerce model would come with a huge amount of advantages. Especially to the younger generation.

The research suggested a few approaches that could be adopted immediately by African governments to future proof African youths and themselves;

  • Collecting better data on digital commerce (e-commerce) and employment
  • Monitoring evolving trends and promoting a better understanding by digital issues’ policymakers
  • Prioritizing the development of digital commerce skills in terms of marketing and relationship with customers

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